Listos California launched InformaGente—an online conversation series to foster a culture of emergency readiness among Latinx communities—in partnership with the National Hispanic Foundation for the Arts (NHFA) and the League of United Latin American Citizens (LULAC).
The goal of InformaGente is to connect our Latino community with critical information on COVID-19 and how to prepare for other emergencies like earthquake and wildfire. As frontline workers who often face challenges with issues like access to healthcare or serious concerns about immigration status, our goal is to deliver critical facts and messages that our community needs to hear.
If you’d like to share short versions of the InformaGente videos below, visit our YouTube channel to find clips in English and Spanish.
InformaGente – Actor Bayardo de Murguia & Nuestra Comunidad founder Alma Bowen prepare for wildfire
One person can make a difference against a wildfire, for their families, their neighbors and themselves. That’s what Bayardo De Murguia from Netflix’ Tiny Pretty Things learned when he asked Nuestra Comunidad founder Alma Bowen what immigrants and others in California should know before and when facing a natural disaster.
InformaGente Extra! Los Tigres del Norte Get the Vaccine.
Members of the legendary band Los Tigres del Norte encourage everybody to get the COVID-19 vaccine because it’s very important to take care of our loved ones, our family, our friends, and all the others who are around us.
Rita Moreno and the Cast of One Day at a Time.
Food, feasts and family are traditionally part of Latinx holiday celebrations. What steps can you take to prevent COVID-19 from dropping in uninvited? Hollywood legend Rita Moreno along with One Day at a Time co-stars Isabella Gomez and Todd Grinnell and executive producer Gloria Calderón Kellett get advice from state health expert Dr. Diana Ramos about how to protect yourself, your family and your friends from the virus.
InformaGente Extra!
Actors Jimmy Smits, Melissa Barrera, and Noemi Gonzalez and California public officials Secretary of State Alex Padilla, Attorney General Xavier Becerra, Insurance Commissioner Ricardo Lara, Surgeon General Dr. Nadine Burke Harris, Dr. Diana E. Ramos of the Department of Public Health, as well as Liliana Encinas of the LISTOS program.
Jorge Hernandez and Rosaicela Estrada
Los Tigres Del Norte band leader Jorge Hernandez, and Rosaicela Estrada from the El Sol Neighborhood Education Center
Raul Castillo, Julie Su and Lilia Garcia-Brower
Raul Castillo, star of Looking, California Labor Secretary Julie Su and Commissioner Lilia Garcia-Brower
Adam Rodriguez and California Surgeon General Dr. Nadine Burke Harris
Arap Bethke and Lourdes Castro Ramirez
Arap Bethke, actor and director best known for La Piloto, Club de Cuervos and Instructions Not Included joins California’s Secretary of the Business, Consumer Services and Housing Agency Lourdes Castro Ramírez.
Melissa Barrera and Monica Vargas
Melissa Barrera, star of the upcoming film adaptation of In the Heights, the Tony-award winning musical by Lin-Manuel Miranda, and Monica Vargas from the California Office of Emergency Services.
Erendira Ibarra and Gina Da Silva
Actress and activist Eréndira Ibarra, star of the 2018 film Sense8 and upcoming Matrix 4, and Gina Da Silva, Senior Policy Advisor for Immigration in the Office of Governor Gavin Newsom.
Nicholas Gonzalez and Dr. Gil Chavez
Nicholas Gonzalez, star of ABC’s The Good Doctor, and Dr. Gil Chavez, Senior Advisor to the Director of the California Department of Public Health.
Indigenous Language Outreach
In collaboration with community-based organizations, Listos California provides information about disaster preparedness to immigrant and farmworker communities in their native languages, including video and audio formats for speakers of Indigenous oral languages of Mexico and Central America.
Listas
This first-of-its-kind campaign comes at the start of Women’s History Month, in celebration of the vital role of women in society. This comprehensive outreach effort includes more than 80 pieces of unique digital assets, including social media graphics, informational videos and a page dedicated to honoring women in the household. The Listas campaign will provide the knowledge needed for women to lead their families during natural disasters such as wildfires, earthquakes, floods and mudslides.
Prepare for Wildfires
The “Prepare for Wildfires Now” campaign ensures that Californians in rural communities are ready for wildfire season. The campaign serves as a reminder to Californians that lush green landscapes caused by a winter of heavy rain can become dangerous fuel for wildfires in high-risk areas. Now is the time to think ahead and take important steps in addressing potential fire challenges, ensuring the safety of their families and communities.
Stay Cool California
The “Stay Cool California” campaign, which will empower communities during long stretches of extreme heat and encourage them to take action to “keep cool” amid spiking temperatures. The campaign will provide Californians with videos, posters, shareable social media graphics, and other collateral to spread the word about the importance of making a plan for heat-related emergencies.
